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Blog posts tagged with 'Screenprinting'

The Big Reveal

It took a big ‘ol dumpster, a flat jack, some sweat and blood, and definitely a few people more experienced in demolition than us, but our workshop is renovated!

 

First, we knocked out the walls of a whole room, built tables and created a brand new receiving area.

We moved our giant dryer perpendicular to make room for a new screen printing machine. Now it serves double duty for two presses so we can roll out sweet hand-pulled prints in record-time.

And then we’ve got our second new piece of equipment: the numbering system. With this new feature, we can print individual jersey numbers instead of using heat-pressed vinyl and we can print one or two colors. This will bring your jerseys up to a pro level of style at a fraction of the cost of traditional screen printing. In the future, we’ll give you some details on just how great this system works.

Want to see how the transformation all went down? We’ve got a GoPro for that!

 

We Just Keep Growing

 

Earlier this month, we showed off our brand new office space remodel. But we’re not done. Now we’re heading in to phase 2 and focusing our attention on the production shop in back. We have two new machines to make space for that we’ll go into detail with later. We’re knocking down some walls to stretch the space we have and rearranging locations of current machines to make space for increased production and incoming merchandise.   What this means for our clients is faster and more efficient turnaround times, as well as ability to take on bigger jobs.

Don’t worry, small-job people. We still love you.

The crazy part of this is we are INSANELY busy.

Typically we do all of our changes in January and February because that’s our slowest time. But March slapped us right upside the head and we’ve been going 100 mph ever since. So we’re going to pull some nights. We’re going to pull some weekends. We’re going to show you all the fun before and after photos. And we’re going to flex our muscles so we can serve you even better. Because you deserve it, you beautiful client, you.

Let’s get ready to make the world a little better, a little less naked. T-shirts are our business, and business is good.

The Profitable Promotion of Papa’s Pizzeria

Papa’s Pizzeria has been a loyal client of ours for the better part of two decades. They’re located just

down the street from us, which has been great for the relationship, bad for our waistline. The Chicken

Bacon Ranch pizza is just hard to resist. Three of our team members have had part time jobs slinging pie

at Papa’s at one time or another and we just really love working with them.

 

A couple years ago, owner Shawn Comer approached us about doing a shirt or two that he could sell to

customers; something witty and trendy to add to his sales. Our art director knew exactly what to do and

whipped up a small order of these bad boys.

 

 

After that became an overwhelming success, we started adding more shirts to the lineup.

 

 

Stemming off of the shirts, Papa’s has begun to create a brand identity. Brand identity is not just about a

logo; it includes a multitude of things like color palettes, design strategy, and having a specific “voice”.

The Papa’s voice has a great sense of humor and doesn’t take itself too seriously. This is important to

the branding of Papa’s- who wants a pizza place that’s overly serious? For a small-town establishment

like Papa’s, we want a fun-loving atmosphere where you might run into your neighbor or grab a beer

before heading to the lake. As Papa’s developed their image into bringing on craft beer, we added that

voice to custom-made growlers and pint glasses that can be purchased and packaged to take home.

 

 

Then entered The Lake Monster. Shawn came to us with an idea to create a food challenge like you’d

see on Man Vs. Food. Something giant and full of carbs and calories and a goliath to beat. He knew he

wanted a shirt to give to winners, but we wanted to go bigger than that. We asked if we could run the

marketing on this sandwich and he gave us the reigns.

 

First we took over Papa’s social media and did a naming contest on Facebook. We loved the suggestion

Lake Monster because Polk City has two beautiful lakes. We then created a back story to build

excitement and play up that humor-filled Papa’s “voice”. We launched a campaign for the unveiling of

The Lake Monster, complete with an eating contest between three challengers. We created a design

platform that included shirts, banners and social media graphics for consistency and recognition. We

sent out press releases to the local media outlets and systematically built up excitement on Facebook.

 

The week of the event, Papa’s began getting national attention from competitive eaters around the

country wanting to try the challenge. The Des Moines Register ran a three-part piece both online and in

print about The Lake Monster and the competitors. On the night of the event, Papa’s had a packed

house as people eagerly watched the challengers battle against each other and time to finish the

gigantic sandwich.

 

 

No one beat it that night and no one has beat it since, though many have tried. It’s the exact attention

that has catapulted Papa’s into being just a neighborhood pizza shop to a destination; people are

coming from all around because they’ve heard of The Lake Monster and want to try their hand at

defeating it.

 

We could have stopped at a t-shirt, but instead have mustered more attention and profitability for our

dear friends at Papa’s because we have the capabilities to take a brand beyond the expectations. We

love what we do and have a passion and drive to go bigger and do more.

 

Email or call us today and let’s start going bigger and doing more for you.

The Better to Serve You, My Dear

We’re making big changes at P&M Apparel this year. We’ve got an ever-growing team that’s hungry for doing projects that drive and excite them, which means pushing the boundaries in every aspect of what we do to develop new and creative ways to best serve you and your message to the world. It means dialing in systems we already have in place to make sure this ship is well-oiled to serve you best. Because you’re our favorite.

First up: New website

You’ve noticed our website has gotten a bit of a makeover. It’s not just prettier, it’s working harder for you. We’ve offered online stores for a couple years; now they’re integrated into our website for a fully customized experience tailored just for you. Whether you’re looking for easy team uniform ordering or business attire branded for your company, we’ve got you taken care of. Check out an example here or shoot us an email for details.

We also now offer our entire inventory from our retail section, PM Shop, online. If you can’t make it in to pick out the best gear from our North Polk headquarters and beyond, you can order it online and have it shipped to you or picked up the next business day.

We’ll be providing a live stream of our social media with updates on everything we’re doing and you can always land on our blog for some insider info of the workings of P&M Apparel. You’ll get to know what we’re doing, how we do it, and the team that’s so passionate about helping you succeed. Let’s start the conversation on how our small business can help your small business get huge.

Next: Building Renovation

It’s what’s on the inside that counts, so we’re making major updates to the guts of our building to add space for new team members, capitalize on the space we have and stretch for all our new business needs. Follow us on Instagram to watch the magic unfold and stay tuned for updates.

And then: The Kitchen Sink

Our bread and butter is the t-shirt business and it’s delicious. We’re the weirdos checking the labels on our friends’ clothes while they’re wearing them and constantly scouring for new products that are softer and more durable and better priced than the last. But it’s not all we do; in fact, we can do nearly anything you need for spreading your message. Promotional products, banners, emblazoning your logo on the side of a vehicle, we can do it. But we also have degrees and decades of experience in marketing, so we can help with your social and traditional media, event planning and promoting. We’re a one-stop shop that can offer you everything but the kitchen sink, and if we’re being honest, we could probably find you a kitchen sink if you really need it (and then add your logo to it). We have an amazing graphic design team that has clients from all over the country looking to create a brand and then develop it into a huge success. We’re not going to limit ourselves to t-shirts anymore and neither should you. Let’s dream big together.

Follow our blog to keep up with all the big stuff coming and news as it happens. You can also find us on FacebookTwitter and Instagram for updates on everything we’re doing and get excited, because we’re excited.